Mailchimp made email marketing software approachable. Airis asks whether you need to operate software at all.
Mailchimp is approachable, widely known, and genuinely good at getting a first campaign out: a polished drag-and-drop editor, a free tier to start on, and an enormous ecosystem of guides and integrations. For hands-on visual editing on a small list, it’s a sensible default.
We compare how the products work, not feature checklists — checklists rot. Framing last reviewed August 2026.
| Mailchimp | Ongage Airis | |
|---|---|---|
| How you work | Visual editors and wizards you operate yourself | A conversation — you brief Airis in plain language |
| The AI’s role | Assistant features inside the editing workflow | The AI is the interface: it reads your account and does the work |
| Sending control | You build and launch within the platform | Explicit approval gate — nothing sends without you |
| Infrastructure | Mailchimp’s own sending stack | Ongage — a decade of production high-volume sending |
| Built for | Anyone sending their first campaigns | Marketers who want the work done, not another tool to drive |
Airis learns how you write from the emails you’ve already sent, then drafts the next one — subject lines, body, variants — inside the same conversation that sends it.
A campaign brief in one sentence becomes a production campaign: segment, email, setup — built in conversation, sent only after your yes.
Export your audience from Mailchimp and import it into Ongage; Airis picks it up immediately. Recreate automations by describing them — the welcome series you diagrammed becomes a sentence.
No — plans start at $49/month (see pricing). Airis is built for programs where email earns real money, not as a hobby tier.
Bring your list and brief the team instead.
Talk to Airis