Deliverability, segmentation, AI workflows, and what actually moves the numbers — from the team building the platform. RSS
An honest taxonomy of AI email tools — copy assistants, dashboard AI features, and conversational platforms — and how to tell which one you’re buying.
ChatGPT writes excellent email copy. Whether it can run your email marketing is a different question — about hands, not intelligence.
Automation is plumbing: flows that run without you. Conversation is an interface: how the work gets built. You need both — here’s how they fit together.
You’re the strategist, copywriter, analyst and ops person. A working system for solo email marketers — what to drop, what to automate, and where AI actually changes the math.
A diagnostic walkthrough for a falling open rate: baseline, segment, timing, placement — the four checks that find the real cause before you panic-rewrite subject lines.
Ten email segments that reliably outperform the full-list blast — each written as the plain-language sentence that defines it, so you can build them today.
Our position on AI autonomy in marketing: real hands, hard guardrails, and a human yes before anything reaches a subscriber. Here’s the reasoning, and where we draw every line.
A definition of the category we’re building: email marketing you operate by talking to an AI team, not by driving dashboards — and what has to be true for it to work.
The systems that decide whether your email reaches the inbox — authentication, reputation, bounces, complaints, engagement — and what a marketer can actually do about each.
A practical win-back play: find the lapsed segment, write the email, and ship the sequence — with the exact briefs to use, whatever AI you run.
